KingHills UK Affiliate Program

The KingHills UK Affiliate Program is designed for webmasters, content creators, digital marketers, and media partners who want to monetise traffic by promoting a regulated UK online casino brand. The program offers competitive commission models, transparent tracking, and long-term earning potential through revenue share and performance-based partnerships. By joining the affiliate program, partners gain access to professional marketing tools, detailed analytics, and dedicated support.

The affiliate system is built to meet UK regulatory standards while remaining flexible enough for international partners. Whether you operate a casino review website, comparison portal, streaming channel, or social media platform, the program provides scalable earning opportunities based on the quality and volume of referred players.

What Is the KingHills UK Affiliate Program?

The affiliate program is a partnership model where affiliates earn commission for referring new players to KingHills UK. Affiliates promote the casino using tracking links, banners, or custom content. When a referred player registers, deposits, and plays, the affiliate earns a share of the revenue generated by that player.

The program is performance-driven. Earnings are based on real player activity rather than clicks alone, ensuring long-term value for affiliates who focus on high-quality traffic.

Who Can Join the Affiliate Program?

The KingHills UK Affiliate Program is open to:

  • Casino and gambling review websites
  • iGaming blogs and news platforms
  • Comparison and bonus listing sites
  • Influencers and streamers (where permitted)
  • SEO and paid traffic specialists
  • Media buyers with compliant traffic sources

All applications are reviewed manually. Websites or channels must comply with gambling advertising regulations, including age restrictions and responsible gambling messaging.

Affiliate Registration Process

Joining the affiliate program is a straightforward process:

  1. Complete the affiliate registration form
  2. Provide details about your website or traffic source
  3. Agree to affiliate terms and conditions
  4. Await approval from the affiliate team

Approval usually takes 24–72 hours, depending on the completeness of the application and traffic review.

Commission Models and Earnings

KingHills UK offers flexible commission structures designed to suit different affiliate strategies.

Revenue Share

Revenue share is the most common commission model.

  • Commission rate: typically 25%–45%
  • Based on net gaming revenue (NGR)
  • Lifetime earnings from referred players

Revenue share allows affiliates to earn continuously as long as referred players remain active.

CPA (Cost Per Acquisition)

CPA deals may be available to selected partners.

  • Fixed payment per qualified player
  • Qualification usually requires a minimum deposit (e.g. £20–£30)
  • Subject to traffic quality review

CPA offers are typically available to affiliates with consistent, high-quality traffic.

Hybrid Deals

Hybrid models combine revenue share and CPA.

  • Example: lower CPA + ongoing revenue share
  • Suitable for diversified monetisation strategies

Commission terms are agreed individually and may vary by region or traffic source.

Tracking, Reporting, and Transparency

The affiliate platform provides real-time tracking and detailed reporting tools. Affiliates can monitor:

  • Clicks and registrations
  • Depositing players
  • Player value and activity
  • Net revenue and commission
  • Conversion rates

All data is updated regularly and accessible through a secure affiliate dashboard. Transparent reporting ensures affiliates can optimise campaigns based on accurate performance metrics.

Payment Terms and Payouts

Affiliate commissions are calculated monthly.

  • Minimum payout threshold: typically £100
  • Payment frequency: monthly
  • Payment methods: bank transfer, e-wallets (depending on region)

Payments are processed after the end of each calendar month, once revenue is finalised. Affiliates receive detailed statements outlining earnings and deductions, if applicable.

Marketing Tools and Promotional Materials

Affiliates gain access to a wide range of marketing assets, including:

  • Banner ads in multiple sizes
  • Text links and deep links
  • Landing pages optimised for conversion
  • Promotional creatives for seasonal campaigns

Custom creatives may be available upon request for high-performing partners. All materials are designed to comply with UK advertising standards.

Player Retention and Long-Term Value

A key advantage of the KingHills UK Affiliate Program is its focus on player retention. Referred players benefit from:

  • Ongoing promotions and bonuses
  • Loyalty and VIP programs
  • Regular game updates

Higher retention directly increases affiliate lifetime earnings, especially under revenue share agreements.

Compliance and Responsible Advertising

Affiliates are required to follow strict compliance guidelines, including:

  • No promotion to underage users
  • Clear responsible gambling messaging
  • No misleading bonus claims
  • Compliance with UK advertising rules

Failure to comply may result in account suspension or commission forfeiture. These rules protect both the affiliate and the brand.

Fraud Prevention and Traffic Quality

The affiliate program actively monitors traffic quality. Fraudulent activities such as fake registrations, incentivised traffic, or abuse of promotions are strictly prohibited. Accounts found violating terms may be closed, and unpaid commissions withheld.

This ensures a fair environment for legitimate affiliates and protects long-term earning potential.

Dedicated Affiliate Support

Affiliates receive access to dedicated support through email or affiliate managers. Support services include:

  • Campaign optimisation advice
  • Commission structure adjustments
  • Technical tracking assistance
  • Custom marketing solutions

Professional support helps affiliates scale effectively and resolve issues quickly.

Benefits of Joining the KingHills UK Affiliate Program

Key advantages include:

  • Competitive commission rates
  • Transparent tracking and reporting
  • Long-term revenue potential
  • UK-regulated brand credibility
  • Professional affiliate management

The program is suitable for both beginners and experienced affiliates.

Affiliate Program FAQ

Is the affiliate program free to join?
Yes. There are no registration or maintenance fees.

Can I promote via paid traffic?
Paid traffic may be allowed subject to approval and compliance checks.

Do affiliates earn lifetime commissions?
Yes, under revenue share agreements.

How long does approval take?
Typically between 24 and 72 hours.

Can commission terms change?
Terms remain stable unless agreed otherwise with the affiliate manager.

Affiliate Account Management and Optimization

Once approved, affiliates gain access to a dedicated affiliate account designed for efficient campaign management and performance optimisation. The dashboard allows partners to create and manage multiple tracking links, assign them to different traffic sources, and analyse results separately. This structure is especially useful for affiliates running campaigns across several websites, channels, or advertising platforms.

Affiliates can monitor performance indicators such as player lifetime value, average deposit size, retention rates, and conversion funnels. These metrics help partners identify which content formats, keywords, or traffic sources deliver the highest return. Optimising campaigns based on real performance data allows affiliates to scale profitable strategies while discontinuing underperforming ones.

Geographic Targeting and Market Coverage

The KingHills UK Affiliate Program primarily focuses on the UK market but may also accept traffic from other approved regions where promotion is legally permitted. Affiliates are expected to ensure that their traffic sources comply with local gambling regulations and that promotional content is clearly targeted at eligible audiences.

Geo-targeting tools within the affiliate platform help partners track player activity by country or region. This enables affiliates to adjust messaging, bonuses, and landing pages to better suit the expectations and behaviour of different audiences, improving overall conversion rates.

Promotional Strategy and Content Guidelines

Successful affiliates typically combine promotional offers with high-quality informational content. Rather than focusing solely on bonuses, the program encourages affiliates to provide accurate descriptions of gameplay, payment methods, and responsible gambling tools. Transparent and informative content builds trust with users and improves long-term player retention.

Affiliates are prohibited from using misleading claims, exaggerated bonus promises, or unverified comparisons. All promotional content must accurately reflect the current offers and terms available at KingHills UK. Failure to comply may result in warnings or account suspension.

Account Suspension and Termination Policy

Affiliate accounts may be suspended or terminated if serious violations of the affiliate agreement are detected. Common reasons include fraudulent traffic, incentivised sign-ups, false advertising, or repeated non-compliance with regulatory guidelines.

In the event of suspension, affiliates are usually notified and given the opportunity to clarify or correct the issue. Termination is reserved for severe or repeated breaches. Any unpaid commissions linked to fraudulent activity may be withheld in accordance with the affiliate terms.

Long-Term Partnership Opportunities

Affiliates demonstrating consistent performance and compliance may be eligible for enhanced partnership terms. These can include higher revenue share percentages, customised commission structures, exclusive promotional campaigns, or early access to new features and offers.

Long-term partners may also receive direct support from senior affiliate managers, enabling closer collaboration on campaign planning, conversion optimisation, and strategic growth.

Final Considerations for New Affiliates

Joining the KingHills UK Affiliate Program is not only about generating traffic but about building sustainable partnerships based on quality and trust. Affiliates who invest in compliant promotion, audience value, and data-driven optimisation are best positioned to achieve stable long-term earnings.

By leveraging professional tools, transparent reporting, and flexible commission models, affiliates can grow their business while promoting a regulated and reputable UK casino brand.

Final Notes

The KingHills UK Affiliate Program offers a reliable and scalable partnership opportunity for affiliates seeking long-term earnings in the UK iGaming market. With flexible commission models, transparent reporting, and dedicated support, the program is built to reward quality traffic and sustainable promotion strategies.

Affiliates who focus on compliance, content quality, and player value can build consistent income while partnering with a trusted UK casino brand.